Industrial & Manufacturing
Transforming a boat steering manufacturer into a global
Marine Solutions Brand
Brand Development
Brand Film
Problem Statement
In an industry rooted in legacy, Multisteer lacked a differentiated brand identity.
The challenge was to move beyond being just another manufacturer and build a brand that could stand out, feel global, and reflect its ambition to challenge the status quo.
Solution
Narrative repositioned the brand as a challenger – built on originality, user experience, and the ambition to redefine the boating experience.
This led to the creation of a new identity and name — Glydus. A brand that reflects smooth performance, innovation, and a fresh perspective in a legacy-driven category.
Vision
To infuse commitment, knowledge, and customer-centricity in every product, revolutionizing the industry to grow beyond boundaries, barriers, and monopolies.
Mission
To offer original and highly reliable products that delight users on the water, while providing an unmatched customer experience off it.
Positioning Statement
Revolutionising boating industry with a strong focus on customer-centricity and product innovation.
Transformation
Solutions that enable user experiences that challenge the status-quo and set new benchmarks in technology ecosystem.
Exploration
Deeply embracing the spirit of exploration, to pioneer the future, making Naxnova an indispensable and forward-thinking industry leader.
Accessibility
Make ideas, innovations, and environments meaningfully usable for as many people, and as soon, as possible.
Brand Expression
Brand Story
We are NOT a legacy business. We do not have ancestral beginnings, or the knowledge that was passed down over generations. We are an outlier, an anomaly.
But against all odds, we have made a mark. We are here because of our desire to be here. Starting from scratch and learning along the way.
Our courage & resilience has got us this far. And over the years, these qualities have become our foundations.
Brand Applications
The identity system was extended into key applications.
Brand Film
The film brings to life Glydus’s vision of providing its users an extraordinary experience on water. A smooth, seamless journey that makes every endeavour an adventure to remember.
Outcome
A strong brand narrative and digital presence that positions Glydus as a catalyst of delightful experience
