If your campaign says ‘We’re here for you’ but your customer service holds me hostage for 48 minutes to speak to a bot, you don’t need an ad, you need therapy. Let’s call it like this. People are tired. Tired of empty slogans. Tired of perfect stock photos of smiling families holding salad bowls. Tired...

Picking the Right Format for the Right Message If content is king, video is the throne. And not just any video, the right one, in the right format, at the right time. Because let’s be honest , in a world where we scroll faster than we think, your brand has mere seconds to make someone...

How to Make Videos People Actually Watch I’ve begun to realise that most — okay, all (guilty) — of my Saturdays are now spent doom scrolling. Not exactly the healthiest habit. I wake up, freshen up, plop right back on the bed, and begin what I lovingly call the devil’s ritual: an hour or five...

Why Video Marketing for Brands Is No Longer Optional We live and breathe video. From binging YouTube after work to scrolling Instagram during it, moving images are everywhere. Consumers just can’t get enough. And with attention spans shorter than ever, if we don’t catch their eye fast—we lose them. That’s why video marketing for brands...