Brand in Crisis? How to Rediscover and Rebuild Your Identity Your business has evolved. Has your brand kept up? Does your brand feel a bit… out of sync lately? Maybe your messaging no longer resonates. Your visuals feel outdated. Or your customers have very different ideas about what your brand truly stands for. If any...

The other day, my mom nagged me for the third time to “get an LIC.” What she actually meant was life insurance. But like most of us, she casually used a brand name instead of the actual product. Funny thing is — LIC may not have the flashiest branding today, but it’s so deep-rooted in...