Technology
Repositioning a
40+ Year Automotive Pioneer
For a New Era of Innovation
Branding
Website Design & Development
Product & Brand Film
Problem Statement
While Classic Stripes had built a strong reputation in manufacturing, the brand did not capture its expanding capabilities and future direction. The need was to build a brand aligned with its next phase of growth.
Solution
We shaped a brand that reflects its ambition to partner with global leaders, lead with innovation, and create solutions that are ahead of their time – positioning Classic Stripes as a company that doesn’t just deliver precision, but unlocks new possibilities through design, technology, and human-centric innovation through –Imagine, it’s Possible
Vision
To inspire curiosity, foster innovation, and enhance lives with human-inspired design and unprecedented technology that overcomes barriers and makes imaginative solutions accessible to all.
Mission
To design pioneering technology that elevates human-machine interactions and enables our partners to provide empowering user experiences
Positioning Statement
Transforming visionary possibilities into accessible real-world solution
Transformation
Solutions that enable user experiences that challenge the status-quo and set new benchmarks in technology ecosystem.
Exploration
Deeply embracing the spirit of exploration, to pioneer the future, making Naxnova an indispensable and forward-thinking industry leader.
Accessibility
Make ideas, innovations, and environments meaningfully usable for as many people, and as soon, as possible.
Brand Expression
Brand Story
Naxnova is a global design technology organisation pioneering advanced human-machine interactions.
Our design approach revolves around people and their needs, helping them live life to the fullest potential. We leverage technology as an enabler to make this ambition possible.
Today, it is a state with unprecedented potential that is poised to become a global hub for business.
Brand Applications
The identity system was extended into key applications.
Website Design & Development
As Naxnova evolved into a design and technology-led brand, the website needed to reflect this shift – moving away from a manufacturing perception to a more global, aspirational, and future-facing identity.
- Defined a clear sitemap and information architecture to organise content
- Developed detailed wireframes to map user journeys and interactions
- Structured content to communicate brand story, capabilities, and vision with clarity
- Built a clean, grid-led design system aligned with the brand language
- Created a digital experience that feels global, aspirational, and future-ready
- Ensured the platform reflects Naxnova’s new positioning and ambitions
Brand Film
The film brings Naxnova’s belief to life — if you can imagine it, we can make it possible.
A story of turning ideas into real, tangible innovation.
Outcome
A future-ready brand and digital presence that positions Naxnova as a design and technology-led company, aligned with its global ambitions.
