If your campaign says ‘We’re here for you’ but your customer service holds me hostage for 48 minutes to speak to a bot, you don’t need an ad, you need therapy. Let’s call it like this. People are tired. Tired of empty slogans. Tired of perfect stock photos of smiling families holding salad bowls. Tired...

Picking the Right Format for the Right Message If content is king, video is the throne. And not just any video, the right one, in the right format, at the right time. Because let’s be honest , in a world where we scroll faster than we think, your brand has mere seconds to make someone...

How to Make Videos People Actually Watch I’ve begun to realise that most — okay, all (guilty) — of my Saturdays are now spent doom scrolling. Not exactly the healthiest habit. I wake up, freshen up, plop right back on the bed, and begin what I lovingly call the devil’s ritual: an hour or five...

Why Video Marketing for Brands Is No Longer Optional We live and breathe video. From binging YouTube after work to scrolling Instagram during it, moving images are everywhere. Consumers just can’t get enough. And with attention spans shorter than ever, if we don’t catch their eye fast—we lose them. That’s why video marketing for brands...

Brand in Crisis? How to Rediscover and Rebuild Your Identity Your business has evolved. Has your brand kept up? Does your brand feel a bit… out of sync lately? Maybe your messaging no longer resonates. Your visuals feel outdated. Or your customers have very different ideas about what your brand truly stands for. If any...

The other day, my mom nagged me for the third time to “get an LIC.” What she actually meant was life insurance. But like most of us, she casually used a brand name instead of the actual product. Funny thing is — LIC may not have the flashiest branding today, but it’s so deep-rooted in...

Friday, our office dog does not obey any orders unless crumbs of cookies are served to her. Only then does she excitedly raise her right paw for a handshake, or even sit. It’s quite a hassle as a dog owner, but this is exactly what brands have to go through when they want to entice...

Being a trade name, you should carefully select and consistently use colours. Choosing the right brand colours can help you build a memorable identity that emotionally and psychologically resonates with your audience. Let’s peek into the basics of this process: Factors to consider while choosing brand colours Think of what your brand represents and the...

Let’s take a moment to understand the creative journey of a memorable logo. What is the primary purpose of a logo? The primary purpose of a logo is identification. It is a symbol that customers use to recognise a brand. It is a visual representation of a company and serves as a recognisable emblem. Why...

Nature inFocus is the only festival in India dedicated to the nature and wildlife community. We had two tasks: To highlight the issue of climate change, global warming, and the lack of awareness about sustainability. To reach out to a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus...