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  • 70% of inventory sold through a nature-led real estate campaign

    70% of inventory sold through a nature-led real estate campaign

    Problem Statement

    Emami Aastha needed a campaign that could balance devotion and trust – values deeply associated with the Emami brand – while also appealing to the aspirations of modern urban homebuyers.

    In a highly competitive real estate market, the project required a distinct and emotionally resonant narrative that would stand out and drive tangible sales.

    Solution

    We developed a communication strategy that fused cultural insight with contemporary storytelling, positioning the development as a tranquil escape within the city.

    At the heart of this approach was a powerful and differentiated idea: Urban Forest – a concept that reframed the project as a sanctuary where nature and modern living coexist seamlessly.

    Concept

    The Urban Forest concept positioned Emami Aastha as a sanctuary within the city – where residents could experience the calm of nature without compromising on modern conveniences.

    The concept seamlessly blended devotion, trust, and contemporary aspiration, creating a compelling emotional narrative for potential buyers.

    Audience

    Urban families and professionals seeking

    • A peaceful living environment
    • A trustworthy developer
    • A modern lifestyle connected to nature
    • A long-term investment for their family’s future

    Insight

    • Homebuyers seek emotional reassurance.
    • Nature is increasingly perceived as a symbol of well-being and aspiration.

    Concept

    70% inventory sold

    Within 6 months

  • Ball Beverages: Crafted a magazine ad for the beverage can division of Ball Corporation, a global leader in aluminum packaging, to attract drink brands.

    Ball Beverages: Crafted a magazine ad for the beverage can division of Ball Corporation, a global leader in aluminum packaging, to attract drink brands.

    Problem Statement

    Despite aluminium cans offering strong sustainability and product-preservation advantages, can adoption in India remained significantly lower compared to global markets. The challenge was to create communication that could help beverage brands see aluminium packaging not just as a container – but as a strategic brand and business decision.

    Solution

    We developed a series of print advertisements for Business Today magazine – designed to speak directly to beverage brands, procurement leaders, and business decision-makers. The communication balanced functional benefits like
    recyclability, retort compatibility, and product protection with a more aspirational narrative around sustainability, innovation, and premium brand perception.

    Concept

    We focused on repositioning aluminium cans from a functional packaging format into a symbol of sustainability, innovation, and premium brand experience.

    Rather than relying purely on technical specifications, the campaign translated product features into business and brand outcomes – showing how aluminium packaging could help beverage brands protect product quality, elevate perception, and align with evolving sustainability expectations.

    Audience

    The communication was designed for senior decision-makers across the beverage and consumer goods industry – including CEOs, CXOs, procurement heads, and brand managers.

    Insight

    • The audience was not buying packaging alone – they were evaluating long-term business value. 
    • Sustainability, supply reliability, operational efficiency, and brand perception all influenced decision-making.
  • Srijan Realty: Created the emotion-centric campaign to unify communication for Srijan Realty – a prominent real estate developer in Kolkata

    Srijan Realty: Created the emotion-centric campaign to unify communication for Srijan Realty – a prominent real estate developer in Kolkata

    Problem Statement

    Srijan Town Square had already built awareness through earlier campaigns focused on identity (For Every You) and . However, as the project moved into a more mature stage, the communication needed to evolve.

    We needed to push buyers closer to booking.

    Ensure the narrative works consistently across digital, CRM, on-ground, and broker-led communication.

    Solution

    We introduced “The Grand Life” as the central campaign idea, reframing premium living not as extravagance, but as abundance in everyday life.

    Instead of focusing on features, the campaign defined “grand” through:

    Space → openness, light, and room to breathe
    Time → unhurried, comfortable living
    Everyday moments → consistency over occasion
    Confidence → a sense of having chosen well

    Concept

    “The Grand Life” was developed as a natural evolution of the brand. Not grand in a loud or opulent sense, but grand in how life unfolds:

    • In the space you have
    • In the time you don’t have to chase
    • In the way everyday moments feel

    It reframed the product from being a collection of features, to being a way of living.

    Audience

    The primary audience for Town Square consists of upwardly mobile professionals and families who are moving into a more stable, long-term phase of life.

    They are:

    • Typically in their mid-30s to 50s
    • Financially secure, often upgrading from an existing home
    • Making a high-involvement, long-term decision, not an impulse purchase

    Insight

    For Town Square, “luxury” was not about extravagance.
 It was about:

    • Space instead of excess
    • Ease instead of urgency
    • Consistency instead of occasion
    • Confidence instead of aspiration
  • Driving 25% growth for Wildcraft through a post-pandemic outdoor campaign

    Driving 25% growth for Wildcraft through a post-pandemic outdoor campaign

    Problem Statement

    After prolonged lockdowns, urban consumers had grown accustomed to indoor living. There was a psychological barrier and a lack of renewed motivation to embrace outdoor exploration.

    Wildcraft needed a campaign that would:

    Reignite the spirit of adventure

    • Reignite the spirit of adventure
    • Re-establish brand relevance in a post-pandemic world
    • Drive footfall, engagement, and sales across key product categories

    Solution

    We developed an integrated communication strategy that repositioned the outdoors as a space of freedom, joy, and rediscovery.

    The campaign aimed to transform the collective sentiment from hesitation to excitement through the campaign line – Hello Outdoors.

    Concept

    The “Hello Outdoors” platform reframed the act of stepping outside as a moment of rediscovery and celebration. It invited consumers to rekindle their relationship with nature while positioning Wildcraft as the trusted companion for every journey.

    Audience

    Urban millennials and young professionals who

    • Were eager to resume travel and outdoor activities
    • Valued comfort, safety, and functionality in their gear
    • Looked to trusted brands for inspiration and readiness

    Insight

    • The outdoors was no longer taken for granted.
    • After months of confinement, stepping outside symbolized freedom and emotional release.
    • A modern lifestyle connected to nature
    • Consumers needed an emotional nudge, not just product communication.

    Concept

    25% sales growth

    in key categories

    15% increase

    in website traffic

  • Bima Central: A structured campaign for Bima Central – a unified insurance platform, delivering emailers with a 34% open rate

    Bima Central: A structured campaign for Bima Central – a unified insurance platform, delivering emailers with a 34% open rate

    Problem Statement

    Bima Central brings life, health, and motor insurance policies into one place – making them easier to manage and update. But, while downloads were strong, actual usage remained low.

    The challenge wasn’t getting users in.
    It was getting users to interact with the app.

    Solution

    Instead of driving reminders, we focused on revealing utility.

    If users understood what they could do in the app, action would follow.

    Concept

    Turn insurance management into something that feels quick, useful, and worth doing now. Show that tasks which usually take calls, queues, and paperwork can be done instantly

    Audience

    40% users with existing insurance policies
    who had taken the first step (download),
    but hadn’t integrated the app into their routine

    Insight

    • Insurance is treated as a one-time task. Without a trigger, there’s no reason to revisit it
    • The barrier wasn’t complexity alone – it was the absence of understanding the benefit of the app

    Platform Roll-outs

    • Electronic Direct Mail (EDM)
    • Rich Communication Services (RCS)
    • Whatsapp 

    Concept

    69+ Lakhs

    users reached

    34% Open Rate

    across campaign

  • Invest Karnataka: Developed a campaign platform positioning Karnataka as a future-ready investment hub

    Invest Karnataka: Developed a campaign platform positioning Karnataka as a future-ready investment hub

    Problem Statement

    Karnataka is one of India’s leading economic engines – with strong capabilities across technology, manufacturing, and innovation.

    But on a global stage, the narrative needed sharper articulation.

    The challenge wasn’t credibility.
    It was creating a unified, compelling story that could resonate across diverse global stakeholders.

    Solution

    Instead of presenting fragmented sectoral strengths, we built a cohesive narrative of growth.

    One that positioned Karnataka not just as a destination, but as a partner in progress.

    Concept

    Reimagine Karnataka’s growth story as one of scale, ambition, and opportunity. Not just highlighting what exists – but what’s possible next

    Audience

    Global investors, policy makers, and business leaders looking to explore opportunities across sectors – from technology and manufacturing to infrastructure and innovation.

    Insight

    • Investment decisions aren’t driven by data alone – they are shaped by clarity of vision and confidence in direction.
    • While Karnataka had strong fundamentals,
 its story needed to feel integrated, future-facing, and globally relevant.

    Platform Roll-outs

    • Event Identity & Communication
    • Digital Campaigns
    • On-ground Collaterals 

    Concept

    ₹10,000 Lakh Cr

    worth of MoUs signed

    15,000+ global delegates

    in attendance