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  • Glydus: Rebranded Glydus – a boat steering organisation aiming to be more than a steering brand with global vision

    Glydus: Rebranded Glydus – a boat steering organisation aiming to be more than a steering brand with global vision

    Problem Statement

    In an industry rooted in legacy, Multisteer lacked a differentiated brand identity.

    The challenge was to move beyond being just another manufacturer and build a brand that could stand out, feel global, and reflect its ambition to challenge the status quo.

    Solution

    Narrative repositioned the brand as a challenger – built on originality, user experience, and the ambition to redefine the boating experience.

    This led to the creation of a new identity and name — Glydus. A brand that reflects smooth performance, innovation, and a fresh perspective in a legacy-driven category.

    Vision

    To infuse commitment, knowledge, and customer-centricity in every product, revolutionizing the industry to grow beyond boundaries, barriers, and monopolies.

    Mission

    To offer original and highly reliable products that delight users on the water, while providing an unmatched customer experience off it.

    Positioning Statement

    Revolutionising boating industry with a strong focus on customer-centricity and product innovation.

    Transformation

    Solutions that enable user experiences that challenge the status-quo and set new benchmarks in technology ecosystem.

    Exploration

    Deeply embracing the spirit of exploration, to pioneer the future, making Naxnova an indispensable and forward-thinking industry leader.

    Accessibility

    Make ideas, innovations, and environments meaningfully usable for as many people, and as soon, as possible.

    Brand Expression

    Brand Story

    We are NOT a legacy business. We do not have ancestral beginnings, or the knowledge that was passed down over generations. We are an outlier, an anomaly. 

    But against all odds, we have made a mark. We are here because of our desire to be here. Starting from scratch and learning along the way. 

    Our courage & resilience has got us this far. And over the years, these qualities have become our foundations.

    Brand Applications

    The identity system was extended into key applications.

    Brand Film

    The film brings to life Glydus’s vision of providing its users an extraordinary experience on water. A smooth, seamless journey that makes every endeavour an adventure to remember.

    Outcome

    A strong brand narrative and digital presence that positions Glydus as a catalyst of  delightful experience

  • Ball Beverages: Crafted a magazine ad for the beverage can division of Ball Corporation, a global leader in aluminum packaging, to attract drink brands.

    Ball Beverages: Crafted a magazine ad for the beverage can division of Ball Corporation, a global leader in aluminum packaging, to attract drink brands.

    Problem Statement

    Despite aluminium cans offering strong sustainability and product-preservation advantages, can adoption in India remained significantly lower compared to global markets. The challenge was to create communication that could help beverage brands see aluminium packaging not just as a container – but as a strategic brand and business decision.

    Solution

    We developed a series of print advertisements for Business Today magazine – designed to speak directly to beverage brands, procurement leaders, and business decision-makers. The communication balanced functional benefits like
    recyclability, retort compatibility, and product protection with a more aspirational narrative around sustainability, innovation, and premium brand perception.

    Concept

    We focused on repositioning aluminium cans from a functional packaging format into a symbol of sustainability, innovation, and premium brand experience.

    Rather than relying purely on technical specifications, the campaign translated product features into business and brand outcomes – showing how aluminium packaging could help beverage brands protect product quality, elevate perception, and align with evolving sustainability expectations.

    Audience

    The communication was designed for senior decision-makers across the beverage and consumer goods industry – including CEOs, CXOs, procurement heads, and brand managers.

    Insight

    • The audience was not buying packaging alone – they were evaluating long-term business value. 
    • Sustainability, supply reliability, operational efficiency, and brand perception all influenced decision-making.