Narrative
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Full Brand Identity.

Complete branding/rebranding which includes strategy, positioning, story, naming, articulation, architecture, visual + verbal identity, messaging frameworks, and branding system.

Duration10–14 weeks
TeamStrategist + design director + writer
Starts fromScoped per brief

You need this when

When should you consider our Full Brand Identity service.

01

“We've outgrown everything we started with.”

New ownership, new markets, new ambition — and a brand still built for the company you used to be.

02

“Nothing about us looks like one company.”

Years of patch fixes have left the name, the look and the story pulling in different directions.

03

“We need this done once, properly.”

A full rebrand is the moment to fix the story and the system together, not the logo alone.

What you get.

Everything is delivered as an editable working document, not a locked PDF you'll never open again.

01

Positioning statement

One paragraph, defensible, agreed by the people who have to use it.

02

Naming & verbal identity

Company, product or division names, plus the language that carries them.

03

Visual identity system

Mark, type, colour and grid, built to hold up under real-world constraints.

04

Brand guidelines

A working reference, not a 90-page PDF nobody opens.

05

Core collateral

Deck, letterhead and the templates your team touches weekly.

06

Launch & rollout plan

Sequenced across internal, customer and market audiences.

The engagement

10–14 weeks, start to delivery.

01Wk 1–3

Immersion & strategy

Stakeholder interviews, category mapping and the positioning that survives scrutiny.

02Wk 4–7

Identity design

Naming, verbal and visual territories, tested against the strategy, not just taste.

03Wk 8–10

Systemisation

Guidelines, templates and core collateral built for daily use.

04Wk 11–14

Launch & rollout

Coordinated release, internal training and a 90-day adoption plan.

Often paired with

Ready to decide what you stand for?

Share with us your business ambition & brand objectives. We'll tell you in one call where the story breaks and what can we do to fix it.

Start a project