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Positioning Karnataka as a thought-leader in the Invest Karnataka 2025 Global Investors Meet

Communication & Campaign Strategy

Brief

To position Karnataka as a thought-leader through the pivotal—Invest Karnataka 2025 Global Investors Meet encapsulating Karnataka’s prodigious work towards the future whilst appealing to audiences worldwide.

ClientInvest Karnataka Forum Government of Karnataka
Scope Of WorkCommunication and Campaign Strategy

Insights: Through our rigorous qualitative research on understanding where the world was heading, growth emerged as the common song. A notion that growth is constant no matter the success, but only ever-changing in its perception paved its way in our brainstorming sessions. Growth today is perceived differently, it’s much more than numbers and profits. This was the starting point of a new thought, a thought that became the heartbeat of the event.

Solution: “Reimagining Growth”
A growth that is inclusive, resilient, green, and tech-driven.

We developed a comprehensive multi-platform communication strategy positioning Karnataka as a thought-leader under the pillars of growth. This theme not only resonated nationally, it sparked conversations globally. The communication was rolled-out across international and national media including digital, print and outdoor advertising

The Global Investors Meet was curated around the central theme of “Reimagining Growth”.

₹10,000 Lakh Cr

worth of MOUs

15,000+

delegates in attendance