Brief: To create a logomark that speaks for the Government of Karnataka’s progress and innovation.
Approach: Karnataka is popular for its technology and startup ecosystem. But all of its recent progress stems from creating a strong ecosystem for new innovations. Our brand line for IK encapsulates this essence ‘Innovation Now. Growth Forever.’
Our work involved creating a logo which is a simple yet strong representation of this very idea. The bold red, subtle arrows of ‘I’ and ‘K’ come together stylishly to form a distinct logomark.
We were entrusted by Government of Karnataka to revamp Invest Karnataka’s brand identity and craft a communication that captures the essence of Karnataka’s forward-thinking ethos. Invest Karantaka is prominent entity renowned for driving the state’s innovation and economic growth.
At the heart of this endeavor was the creation of a distinctive logo mark, meticulously designed to encapsulate the essence of Karnataka’s dynamic and forward-thinking ethos.
The logo mark featured bold, red typography ingeniously crafted to form the iconic ‘I’ and ‘K’ initials of Invest Karnataka.
We conceptualized a compelling communication line— “Innovation Now. Growth Forever.”
This succinct yet impactful communication line perfectly encapsulates the essence of Karnataka’s thriving technology and startup ecosystem, emphasizing the pivotal role of innovation in driving sustained economic growth and prosperity. The communication serves as a powerful rallying cry, resonating with stakeholders and reinforcing Invest Karnataka’s vision of fostering a culture of innovation that paves the way for perpetual growth and advancement.
We take great pride in leading these branding endeavors for Invest Karnataka.
Logo Concept
Typography
Colour Palette
Stationery
Brand Visual Identity
Brand Book
