Brief: To position KWIN City as a destination for knowledge, innovation, and sustainable urban living, emerging as the next-generation smart city near Bangalore.
We were entrusted with the following responsibilities:
Brand Positioning: To establish KWIN City as a futuristic, integrated city that embodies cutting-edge technology, sustainability, and a knowledge-driven ecosystem, making it a benchmark city in smart urban living.
Communication Strategy: To craft a compelling communication strategy that highlights the city’s unique attributes, appealing to businesses, investors, and innovators looking for a dynamic environment to thrive and collaborate.
Branding: To create a cohesive and impactful brand identity, ensuring consistency across all communication platforms. This includes coming up with the name, developing the city’s logo, tagline, brand story, coffee table book, and brand guidelines, alongside collateral like welcome arch, digital assets, and more.
Approach: Once celebrated as the Pensioner’s Paradise, Bengaluru embarked on a remarkable transformation in the late 20th century. With a rich legacy in education, science, and research, the city became a hub of groundbreaking advancements. The rise of the IT sector marked a pivotal moment, showcasing Indian talent on the global stage. Building on this legacy, the new city emerges as a gateway to limitless opportunities, designed to inspire a forward-thinking and innovative way of life.
This vision led to the creation of KWIN City—a name that embodies Knowledge, Well-being, and Innovation. The tagline “Inspiring Innovation” reflects the essence of this city: a place that nurtures creativity, drives technological progress, and champions a balanced, sustainable lifestyle, setting an unparalleled benchmark for modern urban living.
After extensive brainstorming, our team of designers crafted a logo that represents the essence of KWIN City, the clover leaf. The clover-leaf design symbolizes growth, renewal, and harmony, reflecting the city’s commitment to interconnectedness and sustainable progress. The chosen color, teal, a vibrant blend of blue and green, represents balance, vitality, and a deep connection to nature. This thoughtful combination celebrates the synergy between the city’s foundational pillars, reinforcing its vision of a future that seamlessly integrates innovation, well-being, and sustainability.
For the grand launch of KWIN City, we designed a website and curated a comprehensive suite of visual elements. This included a brand film that brought the city’s vision to life, a striking logo reveal film that symbolized its identity, and a dynamic backdrop video designed to enhance the event’s atmosphere. We also created digital standees and banners to visually communicate the brand’s essence, alongside a welcoming arch that set the tone for the event. Each element was thoughtfully designed to resonate with the audience and reflect the city’s core values.
Through meticulous branding and a compelling narrative, we take pride in being an integral part of bringing this world-class project to life.
Logo
Logo Mockup
Coffee Table Book
Website
