Narrative collaborated with Nature inFocus, India’s leading platform for nature and wildlife storytelling, to shape a compelling identity that captures its mission—to inspire awareness, advocacy, and action for wildlife conservation. The goal was to create a strong, emotive brand that amplifies its role as the voice for nature and a catalyst for change.
Nature inFocus isn’t just a content platform—it’s a community-driven movement. As producers of powerful conservation films and hosts of Asia’s premier nature and wildlife festival, the organization required a visual identity that was both impactful and symbolic, resonating deeply with nature lovers, conservationists, and photographers alike.
Despite its growing influence in the conservation space, Nature inFocus lacked a cohesive visual identity that reflected its depth and purpose. The challenge was to translate its multifaceted mission into a clear, emotionally resonant brand that could unify its visual communication across media, festivals, and digital platforms.
We began with the brand’s emotional core—its love for the planet. The new logo features an elephant and a whale, representing land and marine ecosystems, set against a serene blue circle. The composition is more than symbolic; it’s a visual pledge to the interdependence of all life.
The color blue, chosen for its associations with trust, depth, and harmony, reinforces Nature inFocus’s vision of a unified, thriving planet. From logo development to tone of voice, every brand element was curated to reflect a heartfelt commitment to environmental storytelling.
As part of the wider website design and branding exercise, we ensured the visual narrative continued across all digital touchpoints, creating a seamless brand journey.
Logo Construction
Logo
Colour Palette
Typography
Stationery
Brand Book
