Classic Stripes sought a brand transformation—a strategic shift from being perceived as a manufacturing organisation to a future-ready design, technology, and engineering powerhouse. The ask was clear: to build a brand identity and brand communication strategy that would embody this evolution with clarity and confidence.
We began by identifying a distinct brand positioning that would capture the organisation’s renewed purpose and vision. At the heart of our thinking was the belief that spark fuels imagination, and imagination drives innovation. This insight inspired the new name—Naxnova—a brand that stands for possibility, vision, and inventive thinking.
This was more than a name change—it was a comprehensive rebranding strategy to transform Classic Stripes into Naxnova, a global design and engineering brand. The new name reflects a futuristic edge and positions the organisation as a trailblazer in branding innovation.
We followed this by redefining the visual identity design, beginning with a logo that represents Naxnova’s forward-thinking spirit. Rooted in symbolism and sleek aesthetics, the new logo conveys confidence, creativity, and commitment to progress.
The tagline, “Imagine. It’s Possible,” encapsulates the brand’s belief in turning bold ideas into reality. It reinforces the organisation’s new identity as a space where brand storytelling and visionary thinking come together to drive innovation in design, technology, and engineering.
Beyond strategy and visuals, we ensured the brand identity design extended across touchpoints. From bespoke stationery to a revamped website and digital platforms, every element of the brand development reflected Naxnova’s future-facing approach.
To amplify the transformation, we also produced a powerful brand film, leveraging the power of brand storytelling to convey Naxnova’s capabilities and values with emotional resonance and narrative depth.
Through this end-to-end journey, we delivered a thoughtful, strategic, and inspiring rebranding strategy—one that reimagined not just the look and feel of the brand but also its voice, vision, and value proposition.
As Salil Musale, Managing Director of Naxnova, put it:
“Narrative didn’t just rebrand us, they rewrote our brand story. Their creativity and expertise made the entire experience rewarding.”
Classic Stripes, a well-established manufacturing company, was undergoing a shift in focus toward design, technology, and engineering. However, their existing brand identity no longer reflected this evolved purpose. There was a need to reposition the organisation as a future-forward brand while maintaining its legacy of excellence and innovation.
We repositioned the brand as Naxnova, a name that evokes innovation and forward-thinking. Anchored in the idea that “imagination drives innovation,” the new identity aimed to inspire both internally and externally.
Our team developed a holistic branding innovation strategy, including a logo that visually represents the spark of creativity and the ripple of transformative ideas. The new tagline, “Imagine. It’s Possible,” reflected the brand’s commitment to empowering visionaries in design, technology, and engineering.
The transformation was extended across brand film, stationery, website, and other key assets, ensuring a cohesive brand identity design and a compelling brand storytelling narrative.
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