Narrative - Get In Touch

Brand Transformation and Rebranding of Classic Stripes into Naxnova

Rebranding, Website Development and Brand Film
NAXNOVA REBRAND WEB BANNER | Rebranding Classic Stripes to launch Naxnova - Narrative

Client

Classic Stripes

Scope of Work

Rebranding

Brief for the Brand Transformation

Classic Stripes sought a brand transformation—a strategic shift from being perceived as a manufacturing organisation to a future-ready design, technology, and engineering powerhouse. The ask was clear: to build a brand identity and brand communication strategy that would embody this evolution with clarity and confidence.

 

Insight

We began by identifying a distinct brand positioning that would capture the organisation’s renewed purpose and vision. At the heart of our thinking was the belief that spark fuels imagination, and imagination drives innovation. This insight inspired the new name—Naxnova—a brand that stands for possibility, vision, and inventive thinking.

This was more than a name change—it was a comprehensive rebranding strategy to transform Classic Stripes into Naxnova, a global design and engineering brand. The new name reflects a futuristic edge and positions the organisation as a trailblazer in branding innovation.

We followed this by redefining the visual identity design, beginning with a logo that represents Naxnova’s forward-thinking spirit. Rooted in symbolism and sleek aesthetics, the new logo conveys confidence, creativity, and commitment to progress.

The tagline, “Imagine. It’s Possible,” encapsulates the brand’s belief in turning bold ideas into reality. It reinforces the organisation’s new identity as a space where brand storytelling and visionary thinking come together to drive innovation in design, technology, and engineering.

Beyond strategy and visuals, we ensured the brand identity design extended across touchpoints. From bespoke stationery to a revamped website and digital platforms, every element of the brand development reflected Naxnova’s future-facing approach.

To amplify the transformation, we also produced a powerful brand film, leveraging the power of brand storytelling to convey Naxnova’s capabilities and values with emotional resonance and narrative depth.

Through this end-to-end journey, we delivered a thoughtful, strategic, and inspiring rebranding strategy—one that reimagined not just the look and feel of the brand but also its voice, vision, and value proposition.

As Salil Musale, Managing Director of Naxnova, put it:

“Narrative didn’t just rebrand us, they rewrote our brand story. Their creativity and expertise made the entire experience rewarding.”

 

Problem

Classic Stripes, a well-established manufacturing company, was undergoing a shift in focus toward design, technology, and engineering. However, their existing brand identity no longer reflected this evolved purpose. There was a need to reposition the organisation as a future-forward brand while maintaining its legacy of excellence and innovation.

 

Key Objectives

  • To lead a brand transformation from a manufacturing image to a global design and technology brand.
  • To create a distinctive brand identity and visual identity design that communicates innovation, creativity, and engineering prowess.
  • To establish a strong and memorable brand positioning aligned with imagination, possibility, and futuristic thinking.
  • To implement a consistent and impactful brand communication strategy across all touchpoints—name, logo, tagline, website, and collateral.

 

Solution

We repositioned the brand as Naxnova, a name that evokes innovation and forward-thinking. Anchored in the idea that “imagination drives innovation,” the new identity aimed to inspire both internally and externally.

Our team developed a holistic branding innovation strategy, including a logo that visually represents the spark of creativity and the ripple of transformative ideas. The new tagline, “Imagine. It’s Possible,” reflected the brand’s commitment to empowering visionaries in design, technology, and engineering.

The transformation was extended across brand film, stationery, website, and other key assets, ensuring a cohesive brand identity design and a compelling brand storytelling narrative.

 

Implementation Challenges

  • Shifting the perception of a legacy manufacturing brand into a future-focused, innovation-driven entity.
  • Balancing continuity with change—retaining trust while introducing a bold new identity.
  • Ensuring alignment across leadership and teams through the rebranding process.
  • Communicating the new vision with clarity across visual and verbal mediums during rollout.

Logo

Naxnova Logo | Rebranding Classic Stripes to launch Naxnova - Narrative

Logo Mockup

logo post | Rebranding Classic Stripes to launch Naxnova - Narrative
naxnova mockup | Rebranding Classic Stripes to launch Naxnova - Narrative

Stationery

Naxnova Stationery | Rebranding Classic Stripes to launch Naxnova - Narrative
Naxnova Stationery | Rebranding Classic Stripes to launch Naxnova - Narrative

Brand Book

Naxnova Brand Book | Rebranding Classic Stripes to launch Naxnova - Narrative

Brand Film

Client Testimonials

  • Narrative Asia demonstrated a deep understanding of our brand, delivering a refined and strategic identity that aligns perfectly with our vision.

    Sanjana Raj
    Director Marketing, Rescite
  • The team at Narrative Asia was highly professional, accommodating, and committed to excellence. Their structured approach made the branding process seamless.

    Siva Ramaswamy
    Co-founder, HRDWYR
  • Their ability to translate our brand’s essence into a compelling identity was remarkable. The collaboration was smooth, and the results exceeded our expectations.

    Kalyan Varma
    Founder, Nature inFocus
  • Narrative Asia’s strategic and creative expertise played a key role in shaping our brand. Their attention to detail and commitment to quality were evident throughout the process

    Ms. Gunajn Krishna
    Commissioner Invest karnataka, Govt of karnataka
  • A truly insightful and collaborative team. They carefully listened to our needs and delivered a branding solution that resonates with our audience.

    Abhinav Zutshi
    Business Head, Flair Glass World
  • Their process was structured, their execution was precise, and their creativity was unmatched. We are extremely pleased with the outcome of our branding journey.

    Salil Musale
    Director, Naxnova

Latest Case Studies

Share Your Details

    ThankYouCall