Flairglass, a premium glassware brand, partnered with Narrative to elevate its brand identity and better reflect its core values—quality, sustainability, and sophistication. As a material, glass offers timeless elegance and functional versatility, and FlairGlass sought to create a modern brand identity that would resonate across digital and retail spaces alike.
Glass has endured through centuries not just as a utility but as a symbol of class and clarity. Today’s consumers—especially in the lifestyle and home décor segments—seek brands that balance sustainability with style. This intersection of form, function, and eco-consciousness offered an opportunity for a compelling sustainable brand identity rooted in the inherent beauty of glass.
While Flairglass offered high-quality products, its existing branding failed to convey the sophistication and sustainability behind the brand. The visual system lacked distinction in a growing e-commerce market, and the digital-first brand presence needed to better engage design-conscious and sustainability-minded consumers.
Narrative developed a sleek, minimal brand identity system that visually communicates Flairglass’s refined yet eco-conscious positioning. The logo was redesigned using three stacked rectangles, representing three layers of glass—each symbolic of a core brand value: durability, elegance, and sustainability. The form mirrors the raw profile of cut glass, aligning with the brand’s authentic craftsmanship.
The typeface “Urbanist” was selected for its clean lines and contemporary appeal. It adds sophistication while ensuring readability and warmth, embodying both the sophisticated logo design and modern brand identity the brand needed. The overall aesthetic is cohesive, versatile, and reflective of Flairglass’s commitment to conscious living.
FlairGlass approached narrative, a branding agency based in Bangalore, to redefine and elevate its brand identity. They wanted to emphasise their commitment to quality, sustainability, and sophistication. FlairGlass stands as a testament to the enduring allure and versatility of glass, embodying its timeless appeal and eco-friendly attributes.
In crafting the brand’s visual identity, as a branding agency we meticulously designed a logomark that symbolizes the essence of Flair Glass, with each layer representing a distinct facet of its brand values.
The choice of the “Urbanist” font adds a contemporary touch while retaining a sense of authenticity and reliability, perfectly complementing FlairGlass’s ethos. Through thoughtful design and strategic branding, we aimed to communicate FlairGlass’s unparalleled dedication to craftsmanship and excellence in every glass product it offers.
