Narrative was commissioned by the Government of Karnataka to craft a bold and future-ready brand identity development strategy for Invest Karnataka, a state initiative synonymous with progress, innovation, and economic transformation. The mandate: to create a logo and brand message that embody Karnataka’s leadership in innovation and its long-term growth vision.
Karnataka has earned a global reputation for its robust technology and startup ecosystem. But behind this success lies a well-orchestrated system driven by strategic governance, infrastructure, and investor-friendly policies. The state needed a visual and verbal identity that would encapsulate its role as a national pioneer in innovation branding—something strong enough to represent both government credibility and entrepreneurial ambition.
Invest Karnataka, while functionally sound, lacked a distinct and ownable identity that reflected its dynamic and progressive ethos. The challenge was to build a government branding system that feels modern, confident, and uniquely Karnataka—one that resonates with global investors, policymakers, and startups alike.
We crafted the brand line “Innovation Now. Growth Forever.” as a succinct, forward-looking articulation of Karnataka’s innovation-driven growth model. This phrase positions the state as a present-day leader in innovation and a long-term driver of economic resilience.
The strategic logo design takes center stage—a smart integration of the initials ‘I’ and ‘K’ using bold red typography, subtly shaped with directional arrows that symbolize movement and progress. The minimalistic yet strong design reinforces trust and ambition, aligning perfectly with Karnataka’s futuristic outlook.
