To highlight Nature inFocus’s endeavours to be the voice for change and encourage conservation.
Nature inFocus’s new identity mirrors their efforts to be a voice for change. Whales that keep the oceans alive and elephants that shape entire landscapes come together in one single frame.
The colour blue, while inspiring trust and loyalty, is also an ode to the blue planet. Our work involved a thoughtful creation and a classy execution that came together for a message-driven identity.