Brief
Classic Stripes wanted to move away from a manufacturing organisation to a design, technology and engineering organisation. They wanted a new brand identity and communication that conveyed the above clearly.
Approach
Our approach was to find a unique positioning for the new brand and organisation. We believe that spark is the start of any imagination and imagination drives innovation. Naxnova is an organisation that empowers people to imagine and make it a reality.
We embarked on the journey of rebranding Classic Stripes to Naxnova which is a global design company. As a first step, we redefined the brand identity, ensuring it reflects their new direction. After several brainstorming sessions, we arrived at the name Naxnova which evokes a sense of innovation and futuristic vision.
The next phase of our strategy involved crafting a logo that embodies the brand’s forward-thinking spirit. Drawing inspiration from their commitment to excellence, our logo design seamlessly integrated sleek aesthetics with symbolic elements reflective of the brand’s core values.
“Imagine. It’s Possible” was the tagline we crafted to reflect the brand’s belief in imagination and creativity unlocking endless possibilities in design, technology, and engineering. It encourages its audience to dream big and envision transformative solutions. It communicates that the brand will lead the way in shaping the future of its industry.
We then extended our design expertise to develop bespoke stationery that echoed Naxnova’s new visual identity and brand essence.
Furthermore, recognizing the power of visual storytelling, we produced a captivating brand film that showed Naxnova’s capabilities. The brand film enhances the branding by amplifying its impact.
As a part of rebranding, the website was also revamped to showcase the brand’s design capabilities, technological prowess, and engineering expertise.
Overall, rebranding Classic Stripes to Naxnova encompassed a holistic approach spanning several pillars. By leveraging our expertise in branding and creative storytelling, we helped the brand carve out a distinct identity in the competitive landscape.
“Narrative did not just rebrand us, they rewrote our brand story! Their creativity and expertise made the entire experience rewarding” said Salil Musale, the Managing Director of Naxnova, celebrating the brand’s transition.
Logo
Logo Mockup
Stationery
Brand Book
Brand Film