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Rebranding of Classic Stripes

Rebranding, Website Development and Brand Film
NAXNOVA REBRAND WEB BANNER

Brief

Classic Stripes has been a market leader in the decal business for a long time now, and has worked with top brands in the two-wheeler and four-wheeler segments.

 

The organisation wanted to move away from a manufacturing to a design, technology, and engineering organisation.

 

They wanted a brand name and a new brand direction which communicated the above clearly. 

 

Approach

Our approach was to find a unique positioning for the new brand and organisation. 

We believe that spark is the start of any imagination and imagination drives innovation. 

Naxnova is an organisation that empowers people to imagine and make it a reality.

ClientClassic Stripes
Scope of WorkRebranding Website Development
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Naxnova underwent a strategic rebranding. The first step in this journey is the creation of a new visual identity that would embody the brand’s aspirations. 

We conceptualised and designed a contemporary logo that encapsulated the essence of innovation and forward-thinking. Drawing inspiration from Naxnova’s commitment to excellence, our logo design seamlessly integrated sleek aesthetics with symbolic elements reflective of the brand’s core values.

Along with the logo, we crafted the tagline “Imagine. It’s Possible“. It reflects the brand’s belief in the power of imagination and creativity to unlock endless possibilities in design, technology, and engineering. It encourages its audience to dream big and envision transformative solutions. It communicates that the brand will lead the way in shaping the future of its industry.

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We extended our design expertise to develop bespoke stationery and professional visiting cards for Naxnova. Recognizing the importance of cohesive branding representation across all touchpoints, we meticulously crafted stationery items that echoed Naxnova’s new visual identity and brand essence.

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Our team developed a dynamic and creative website design that served as a digital showcase for Naxnova’s innovative offerings. With a user-centric approach, we crafted an intuitive interface and engaging content to communicate Naxnova’s value proposition to its target audience effectively.

Furthermore, recognizing the power of visual storytelling, we produced a captivating brand film that showed Naxnova’s capabilities. The brand film enhances the branding by amplifying its impact.

Overall, rebranding Classic Stripes to Naxnova encompassed a holistic approach spanning several pillars. By leveraging our expertise in branding and creative storytelling, we helped Naxnova carve out a distinct identity in the competitive landscape.

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