ResCite partnered with Narrative to build its brand presence in the research community and highlight the tangible benefits of its expert-led research paper editing services. The primary goal was to create a sophisticated and functional academic editing website that would speak directly to researchers navigating the final, most critical stages of getting published.
Researchers are not just looking for editing—they’re looking for validation, recognition, and credibility. The final phase of research, just before submission, is where stress peaks and standards matter most. Our strategy focused on this emotional and aspirational moment, aligning ResCite’s brand with the researcher’s goal: to publish your research with confidence.
ResCite had the expertise but lacked a cohesive visual and digital identity that reflected its value proposition. In a sea of transactional services, ResCite needed to position itself as a trusted research community platform—a brand that stood for both precision and empowerment.
At the heart of our branding was the tagline “Author Expertly”—a confident, motivational message that reframes editing as a powerful part of the publishing journey.
We designed a minimalist typography logo design, embedding a subtle writer’s nib into the letterforms—a smart nod to authorship and precision. This served as the cornerstone of ResCite’s professional brand identity.
The color palette was clean and assured, while the typography balanced modernity with academic gravitas—perfectly suited for a brand offering research editing services and academic writing support.
