Brand Development & Workspace Design to Showcase Aldecor’s Unique Visual Identity

Aldecor Interiors Pvt. Ltd. approached Narrative to create a bold and modern visual identity that reflects its core brand philosophy—style meets functionality. As specialists in workspace design for high-performance workplaces, Aldecor needed a brand identity that would mirror its expertise in crafting sophisticated, purpose-driven interiors.

Insight

In today’s design-led economy, workspaces are more than physical environments—they’re reflections of a company’s culture and aspirations. For Aldecor, form and function are inseparable. Their interiors are sleek, intentional, and performance-focused. This called for a branding system that could capture the same duality—style with substance.

Problem

Despite Aldecor’s impressive portfolio in interior design branding, its existing visual presence lacked coherence and didn’t communicate its position as a leader in designing high performance workplaces. The brand needed a more aligned and elevated identity to stand out among top-tier clients and design-conscious decision-makers.

Solution

Narrative created a cohesive and minimal brand identity that mirrors Aldecor’s design sensibility—sharp, refined, and modern. Every element, from logo to typography, was selected to convey clarity and professionalism, establishing trust while showcasing creative finesse.

We ensured the branding communicated Aldecor’s ability to design high performance workplaces  through a clean layout, intelligent spacing, and subtle yet bold typographic choices. The identity positions Aldecor as a go-to name in branding for interior designers  and a trusted partner for global workspace transformation.

Key Objectives

• Craft a modern brand identity that embodies Aldecor’s clean and purposeful design aesthetic
  
• Develop a distinctive visual identity system suitable for digital and print platforms
  
• Build a brand presence that appeals to global organizations seeking sophisticated workspace design
  
• Align all branding elements with Aldecor’s core brand philosophy of functional elegance

Implementation Challenges

• Capturing both functionality and style in a clean, modern brand language<
• Creating a flexible system for use across digital platforms and on-ground assets
• Distilling Aldecor’s nuanced brand philosophy into simple, scalable elements
• Standing out in a saturated interior design branding market
• Maintaining consistency across diverse client touchpoints

Stationery

Brand Book