Brief
To showcase Karnataka at the forefront of the new industrial paradigm through impactful communication.
Approach
Backed with innovations, infrastructure and leading R&D centres, the state’s vision to adopt Industry 4.0 advancements to enable smarter manufacturing and collaborative production needed to be conveyed in this communication. Build For The World highlights the ambition to be a global manufacturing hub. Our work brought the state’s achievements and its ambitions to life.
Crafting strategic communication being one of our core strengths, we conceptualized a compelling communication line, “Build For the World,” for Invest Karnataka’s Global Investors Meet for the year 2022. It encapsulates Karnataka’s evolution to become the preferred manufacturing destination for companies around the globe.
Our proposition underscores Karnataka’s global appeal, as it has emerged as the preferred choice not only in India but also across Asia.
We designed OOH banners, curating a diverse range of promotional materials to bolster Invest Karnataka’s presence and communicate its key messages effectively. This included stage banners that commanded attention, meticulously crafted coffee table books brimming with compelling insights and visuals, meticulously designed stationery items exuding professionalism and brand consistency, and eye-catching banners strategically placed to capture the interest of the audience.
Each element was thoughtfully crafted to amplify Invest Karnataka’s branding and showcase the state’s investment potential in the most impactful manner possible.
The strategic communication we devised left a lasting impact, effectively conveying Invest Karnataka’s vision and potential to a global audience and the branding amplified the impact across various platforms.
