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Open P-Tech

Insightful learning begins with an engaging communication that steers the audience and excites them to learn more.
Open P-Tech

Brief 

To run a campaign that would make graduates aware of the Open P-Tech certification programmes and drive registrations.

 

 

Approach

IBM’s Open P-Tech is a free online platform that enables digital learning on cutting-edge technology. After extensive research to understand the target audience, we executed the campaign in two phases. 

In the first phase, our work used creatives, videos and effective communication strategies to build awareness across platforms on social media. Live sessions were also curated, following which additional awareness about the courses offered and their benefits were highlighted. Our campaign led to successful registrations, with thousands of young professionals showing interest in the programmes.

ClientIBM
Scope Of WorkCampaign Strategy & Communication
IBM-02
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