To run a campaign that would make graduates aware of the Open P-Tech certification programmes and drive registrations.
IBM’s Open P-Tech is a free online platform that enables digital learning on cutting-edge technology. After extensive research to understand the target audience, we executed the campaign in two phases.
In the first phase, our work used creatives, videos and effective communication strategies to build awareness across platforms on social media. Live sessions were also curated, following which additional awareness about the courses offered and their benefits were highlighted. Our campaign led to successful registrations, with thousands of young professionals showing interest in the programmes.