Brief: To craft a logo reveal video and launch film for KWIN City’s launch event reflecting its vision for growth, sustainability, and innovation.
Approach: We conducted an analysis to understand how to best portray a city in films. Our design team explored the symbolic and visual elements that align with the city’s goals of growth and harmony. We finalized a clover-leaf design for the logo to symbolize interconnectedness, development, and harmony. The chosen color teal represents innovation and technology.
The launch video was designed to create intrigue and excitement. It vividly presented the envisioned future of KWIN City. We showcased the sustainable infrastructure and green urban spaces that form the city. The video, paired with storytelling amplified the excitement and we received immense appreciation.
Launch Video
Logo Reveal
