Nature inFocus is the only festival in India dedicated to the nature and wildlife community.
We had two tasks:
- To highlight the issue of climate change, global warming, and the lack of awareness about sustainability.
- To reach out to a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus Photography & Film Awards.
After extensive deliberation and creative exploration, we came up with “The Time For CHANGE“. The communication line clearly encapsulates our mission and it served as a strong base to our campaign idea
Our world is plagued by several issues and the ongoing climate crisis needs our immediate attention. As the specter of environmental degradation looms ever larger, it is important that we seek out innovative solutions to mitigate the impacts of climate change and embrace sustainable alternatives. Rooted in this fundamental premise, our campaign was meticulously crafted to evoke interest and drive awareness and action.
It was an integrated campaign that was executed on digital, social, print, OOH, and digital OOH also at the event.
Campaign delivered:
- Impression – 50M+
- Reach – 10 M+
- Website traffic – 2.5L
- Social media buzz – 8.6M Views
- Footfalls – 3,500+ individuals
- Award submissions – 25K entries from 20+ countries
The communication we crafted was well received by the audience. The right media mix helped the Festival reach the critical mass and generated relevant interest from the audience.
Amidst the vibrant atmosphere of the Festival, there was an array of meticulously curated sessions, captivating installations, thought-provoking discussions, and inspiring talks to address issues surrounding sustainability and climate change.
