To revamp brand FlairGlass and showcase its core offerings in the most clear manner.
FlairGlass believes in glass, and everything glass has to offer. And with good reason, glass is one of the oldest, toughest and sustainable materials ever. It is classy and recyclable. With so many advantages, it is ‘the clear choice’.
Our work involved creating a logomark that represents 3 layers of glass, each representing brand value. The rectangle shape adds balance to the logo, and reflects the raw form of glass. The font “Urbanist” is modern and sophisticated, and also feels authentic and familiar. It’s well suited for the brand essence.