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From The Press

Thoughts, nuggets and some insightful conversations that we have been a part of.

2024 Lookahead: Will it be a banner year for independent digital agencies?

Our founder Rohit Varma gives a sneak preview of narrative's plans for 2024 in this article...

Storytelling: the heart of a campaign

Our founder Rohit Varma writes about the importance of storytelling and establishing an emotional connection with...

Picking up speed: Race in premium bikes market

Royal Enfield is working overtime to open up new pockets of influence. Rohit Varma weighs in...
From indigenous festivals to Western events - Double-edged opportunities

From indigenous festivals to Western events – Double-edged opportunities

The global Indian is helping usher in new festive occasions for brands to exploit. For several...
The power of celebrity influence during wedding season and is it really worth it?

The power of celebrity influence during wedding season and is it really worth it?

Our co-founder Deepali Shetty has authored this article where she shares insights on the wedding season...
When to say no to ‘shockvertising’

When to say no to ‘shockvertising’

To win consumers’ attention, brands are ready to go any length. But when do you know...
3 months of rebranding: Why experts prefer Twitter over X

3 months of rebranding: Why experts prefer Twitter over X

It’s been more than three months since Twitter retired its iconic blue bird and rebranded to...
Hanging by a Thread(s) – leveraging the app for what it represents

Hanging by a Thread(s) – leveraging the app for what it represents

Instagram-led app Threads racked up 100 million sign-ups in less than five days. The advertising fraternity...
Weekend Unwind with: Narrative co-founder Deepali Shetty

Weekend Unwind with: Narrative co-founder Deepali Shetty

Our co-founder Deepali Shetty had a fun chat with Neha Kalra of Indiantelevision.com. From what she...
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