The global Indian is helping usher in new festive occasions for brands to exploit. For several years now, occasions like Valentine’s Day, Mother’s Day, Father’s Day, et al, have been converted into marketing opportunities by brands. In recent times, we have seen typically Western events such as Halloween, Black Friday, Cyber Monday, Thanksgiving being brought...

Our co-founder Deepali Shetty has authored this article where she shares insights on the wedding season and how celebrity couples’ weddings set up trends and influence our choices.