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Narrative@2020
Our founder Rohit Varma gives a sneak preview of narrative's plans for 2024 in this article for Exchange4Media.
Our founder Rohit Varma writes about the importance of storytelling and establishing an emotional connection with the audience in this authored article for the Financial Express.
Royal Enfield is working overtime to open up new pockets of influence. Rohit Varma weighs in how this will help the brand.
The power of celebrity influence during wedding season and is it really worth it?
Our co-founder Deepali Shetty has authored this article where she shares insights on the wedding season and how celebrity couples’ weddings set up trends and influence our choices.
Hanging by a Thread(s) – leveraging the app for what it represents
Instagram-led app Threads racked up 100 million sign-ups in less than five days. The advertising fraternity speculates how brands and agencies can make the best use of the initial popularity brought on by the app. Rohit Varma shares a quick quote on the topic. 
Weekend Unwind with: Narrative co-founder Deepali Shetty
Our co-founder Deepali Shetty had a fun chat with Neha Kalra of Indiantelevision.com. From what she is reading right now to her favourite comfort food and more!
How LLM is changing the advertising landscape
Large Language Models or LLMs and the chatbots that are built on them, have become essential tools in any company’s technology arsenal. But, how will this impact the advertising landscape and its human involvement? Read Rohit Varma’s view on the subject.
Treading the fine line between creativity and flouting advertising rules
Grabbing a consumer’s attention is not an easy task. But in the quest to be different, brands sometimes end up crossing the line. How does this impact brand trust? Our founder Rohit Varma shares his views on the topic with Pranali Tawte for Social Samosa.
Beyond Reel Life
Is content creation a sustainable career option and what are the growth opportunities available? Our founder Rohit Varma weighs in on the subject and says IImprovisation and innovation are imperative for creators to stay relevant.
Rasna’s Recent Moves
How is Rasna trying to reinvent and reposition itself as the ‘cooler’ option for the younger generation? Akanksha Nagar of BrandWagon Financial Express explores Rasna’s journey in this insightful article. Our co-founder Deepali Shetty has also weighed in on the topic and shared her views.

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