Friday, our office dog does not obey any orders unless crumbs of cookies are served to her. Only then does she excitedly raise her right paw for a handshake, or even sit. It’s quite a hassle as a dog owner, but this is exactly what brands have to go through when they want to entice...

Being a trade name, you should carefully select and consistently use colours. Choosing the right brand colours can help you build a memorable identity that emotionally and psychologically resonates with your audience. Let’s peek into the basics of this process: Factors to consider while choosing brand colours Think of what your brand represents and the...

Let’s take a moment to understand the creative journey of a memorable logo. What is the primary purpose of a logo? The primary purpose of a logo is identification. It is a symbol that customers use to recognise a brand. It is a visual representation of a company and serves as a recognisable emblem. Why...

Nature inFocus is the only festival in India dedicated to the nature and wildlife community. We had two tasks: To highlight the issue of climate change, global warming, and the lack of awareness about sustainability. To reach out to a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus...

Here’s what Team narrative was up to in 2023. 

Our founder Rohit Varma gives a sneak preview of narrative's plans for 2024 in this article for Exchange4Media.

Our founder Rohit Varma writes about the importance of storytelling and establishing an emotional connection with the audience in this authored article for the Financial Express.

Royal Enfield is working overtime to open up new pockets of influence. Rohit Varma weighs in how this will help the brand.

The global Indian is helping usher in new festive occasions for brands to exploit. For several years now, occasions like Valentine’s Day, Mother’s Day, Father’s Day, et al, have been converted into marketing opportunities by brands. In recent times, we have seen typically Western events such as Halloween, Black Friday, Cyber Monday, Thanksgiving being brought...

Our co-founder Deepali Shetty has authored this article where she shares insights on the wedding season and how celebrity couples’ weddings set up trends and influence our choices.