Nature inFocus is the only festival in India dedicated to the nature and wildlife community. We had two tasks: To highlight the issue of climate change, global warming, and the lack of awareness about sustainability. To reach out to a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus...

Here’s what Team narrative was up to in 2023. 

The global Indian is helping usher in new festive occasions for brands to exploit. For several years now, occasions like Valentine’s Day, Mother’s Day, Father’s Day, et al, have been converted into marketing opportunities by brands. In recent times, we have seen typically Western events such as Halloween, Black Friday, Cyber Monday, Thanksgiving being brought...

To win consumers’ attention, brands are ready to go any length. But when do you know to hit the pause button? Deepali Shetty talks about the pros and cons of shocking your audience in the name of advertising and how it can be a hit or a miss.

WHAT IS REBRANDING AND WHY IS IT IMPORTANT? Rebranding is a marketing strategy where the “look and feel” of the company is changed- the logo, tagline, name, etc.  In simple words, rebranding is important to evolve! Most companies consider rebranding once every 7 to 10 years with more minor refreshes in between to elevate their...

5 outstanding examples for inspiration “Design is so simple. That’s why it is so complicated” quoted one of the twentieth century’s iconic and influential graphic designers, Paul Rand.Well, isn’t that true? One cannot just slap colors, logos, and elements and call it a design. According to a study, 45% of customers expect a high-end design...

It’s been more than three months since Twitter retired its iconic blue bird and rebranded to ‘X’. After a million memes later, users still seem to stick to the platform’s former name. In that case, has the rebranding been truly effective? We pick experts’ brains to know more. Click on the link below to see...