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Karthik
Tiger
Nature inFocus is the only festival in India dedicated to the nature and wildlife community. We had two tasks: Highlight the issue of climate change, global warming and the lack of awareness about sustainability. Reach out a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus Photography & Film...
From indigenous festivals to Western events - Double-edged opportunities
The global Indian is helping usher in new festive occasions for brands to exploit. For several years now, occasions like Valentine’s Day, Mother’s Day, Father’s Day, et al, have been converted into marketing opportunities by brands. In recent times, we have seen typically Western events such as Halloween, Black Friday, Cyber Monday, Thanksgiving being brought...
When to say no to ‘shockvertising’
To win consumers’ attention, brands are ready to go any length. But when do you know to hit the pause button? Deepali Shetty talks about the pros and cons of shocking your audience in the name of advertising and how it can be a hit or a miss.
3 months of rebranding: Why experts prefer Twitter over X
It’s been more than three months since Twitter retired its iconic blue bird and rebranded to ‘X’. After a million memes later, users still seem to stick to the platform’s former name. In that case, has the rebranding been truly effective? We pick experts’ brains to know more. Click on the link below to see...

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