Nature inFocus is the only festival in India dedicated to the nature and wildlife community.
We had two tasks:
- Highlight the issue of climate change, global warming and the lack of awareness about sustainability.
- Reach out a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus Photography & Film Awards.
To make this campaign work, we needed a strong thought and campaign idea and we came up with….
The time for CHANGE
Our world is plagued by several issues and the ongoing climate crisis needs our immediate attention. We need to find ways to mitigate climate change and encourage sustainable alternatives. Our campaign was built on this core thought, evoking interest and driving awareness and action.
It was an integrated campaign which was executed on digital, social, print, OOH, and digital OOH also at the event.
- Impression – 50M+
- Reach – 10 M+
- Website traffic – 2.5L
- Social media buzz – 8.6M Views
- Footfalls – 3,500+ individuals
- Award submissions – 25K entries from 20+ countries
Communication was well received by the audience. Right media mix helped the Festival reach the critical mass and generated relevant interest from the audience.
At the Festival, sessions, installations, discussions and talks were curated to address issues surrounding sustainability and climate change.