Brief
To create a logomark that speaks for the Government of Karnataka’s progress and drive for innovation.
Approach
Karnataka is popular for its technology and startup ecosystem. But all of its recent progress stems from creating a strong ecosystem for new innovations. Our brand line for IK encapsulates this essence ‘Innovation Now. Growth Forever.’
Our work involved creating a logo which is a simple yet strong representation of this very idea. The bold red, subtle arrows of ‘I’ and ‘K’ come together stylishly to form a distinct logomark.
We embarked on a comprehensive branding and communication initiative for Invest Karnataka, a prominent entity synonymous with fostering innovation and economic growth within the state. At the heart of this endeavor was the creation of a distinctive logo mark, meticulously designed to encapsulate the essence of Karnataka’s dynamic and forward-thinking ethos.
The logo mark features bold, red typography ingeniously crafted to form the iconic ‘I’ and ‘K’ initials of Invest Karnataka.
we conceptualized a compelling communication line— “Innovation Now. Growth Forever.”
This succinct yet impactful communication line perfectly encapsulates the essence of Karnataka’s thriving technology and startup ecosystem, emphasizing the pivotal role of innovation in driving sustained economic growth and prosperity. The communication serves as a powerful rallying cry, resonating with stakeholders and reinforcing Invest Karnataka’s vision of fostering a culture of innovation that paves the way for perpetual growth and advancement.
We take great pride in leading these branding endeavors for Invest Karnataka
