Brief
To create a logomark that speaks for the Government of Karnataka’s progress and drive for innovation.
Approach
Karnataka is popular for its technology and startup ecosystem. But all of its recent progress stems from creating a strong ecosystem for new innovations. Our brand line for IK encapsulates this essence ‘Innovation Now. Growth Forever.’
Our work involved creating a logo which is a simple yet strong representation of this very idea. The bold red, subtle arrows of ‘I’ and ‘K’ come together stylishly to form a distinct logomark.
