Brief: To highlight Nature inFocus’s endeavours to be the voice for change and encourage conservation.
Approach: The approach was to mirror Nature inFocus’s efforts to be a voice of change. The logo was strategically designed to evoke an emotion in the minds of people.
Nature inFocus Productions is dedicated to crafting compelling films that weave together the stories of wildlife, biodiversity and how to conserve them.
As the esteemed host of Asia’s premier nature and wildlife festival, Nature inFocus provides an invaluable platform for passionate photographers to showcase their work, exchange knowledge, and advocate for nature conservation.
Our agency, based in Bangalore, undertook the comprehensive branding initiative for Nature inFocus, a journey that spanned from conceptualizing the logo to establishing brand guidelines. The logo itself serves as a powerful visual representation, featuring a whale and an elephant against a serene blue backdrop. This symbolic imagery pays homage to the vital roles played by these majestic creatures in preserving our planet’s delicate ecosystems.
The choice of blue, a color synonymous with trust and harmony, further reinforces Nature inFocus’s commitment to safeguarding our blue planet. Through meticulous craftsmanship and a strategic branding approach, our team succeeded in crafting an identity that resonates deeply with the organization’s mission and values, encapsulating the essence of nature conservation.
Logo Construction
Logo
Colour Palette
Typography
Stationery
Brand Book
