Brief
To build a dedicated audience of health enthusiasts for the upcoming smoothie company and build awareness about the product.
Approach
Our work with Pulp Brew — a healthy smoothie company, began from its early days. To launch the brand, we came up with the communication – Easier Than Excuses, touching the biggest pain point for people when they embark on their fitness journey.
Showcasing that the product is so easy, that one will choose it over an excuse, we could reach out to the target audience in the most effective way.
