Brief
To highlight Wildcraft as the key enabler in finding joy outdoors in a post-pandemic world.
Approach
As lockdown relaxed and the holiday season kicked in, Wildcraft wanted to create a campaign that would resonate strongly with people looking to step outside and enjoy a weekend getaway. This was after many months of being indoors, and definitely not like any other time when people stepped out without a worry in the world.
Our work echoed the audience’s sentiments of excitement and delight while visiting new destinations, all the while showcasing Wildcraft as the key enabler to this celebration.
