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Wildcraft Hello Outdoor

A post-pandemic campaign that highlighted the excitement of stepping out and embracing the new world
Wildcraft Hello Outdoor

Brief 

To highlight Wildcraft as the key enabler in finding joy outdoors in a post-pandemic world.

 

Approach

As lockdown relaxed and the holiday season kicked in, Wildcraft wanted to create a campaign that would resonate strongly with people looking to step outside and enjoy a weekend getaway. This was after many months of being indoors, and definitely not like any other time when people stepped out without a worry in the world. 

Our work echoed the audience’s sentiments of excitement and delight while visiting new destinations, all the while showcasing Wildcraft as the key enabler to this celebration.

ClientWildcraft
Scope Of WorkCampaign Strategy & Communication
Hello-Outdoor-02
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