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Positioning Karnataka as an Innovation & Tech Leader

Positioning Karnataka as India's innovation & technology leader at a global stage in Davos 2024.
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Brief

Positioning Karnataka as India’s innovation & technology leader at a global stage in Davos 2024.

 

Approach

Innovation will impact aims in attracting global investments. This captures the essence of their commitment to pioneering creativity signifying their devotion to cutting-edge ideas. It embodies their determination and creative energy emphasising their vision for a future shaped by imaginative solutions. This encapsulates their innovative spirit and highlights their mission.

ClientGovt. of Karnataka
Scope Of Work Campaign Strategy & Communication
NOTE PAD OPTION

The World Economic Forum (WEF) serves as a platform for global leaders to address pressing global issues and foster collaboration.

Invest Karnataka which participates in WEF aimed to position itself as India’s innovation & technology leader on a global stage and hence we arrived at the tagline “Innovation. Will. Impact.” for the year 2024

The communication line aims to capture the essence of the state’s commitment to pioneering creativity – ‘Innovation’ signifies Karnataka’s devotion to cutting-edge ideas, ‘Will’ embodies the state’s determination and creative energy, and ‘Impact’ emphasizes the vision for a future shaped by imaginative solutions.

This brand communication strategy encapsulates Karnataka’s innovative spirit and highlights the mission whether you read it as individual words or a short sentence.

We spearheaded the comprehensive branding initiative for Invest Karnataka ensuring a captivating representation of the state’s innovation and investment potential. This encompassed both internal branding, designed to engage and inspire attendees, as well as external branding elements such as dynamic wall displays and LED banners, aimed at capturing the attention of global participants and stakeholders.

 We take great pride in leading these branding endeavors for Invest Karnataka

IK building -Davos
IK Reception - Davos
IK hall - Davos