Brief
Portray Karnataka’s strengths in the most unique and enticing manner and highlight its role on the global stage at the Dubai Expo 2020.
Approach
If England has Buckingham Palace, Karnataka has the spectacular Mysore Palace. If the Machu Picchu in Peru is a wonderland of ancient architecture, so is the Hampi which is also a UNESCO World Heritage Site.
Our work juxtaposed these visuals highlighting how global Karnataka is. The perfect message for a global platform like the Dubai Expo 2020, where the film was showcased.
Our creative agency embarked on a prestigious project for the Government of Karnataka. We were entrusted to make a film showcasing Karnataka’s unparalleled strengths and contributions on a global stage, Dubai Expo 2020.
Expo 2020 was a World Expo hosted by Dubai, in the United Arab Emirates, from 1 October 2021 to 31 March 2022. Creating a legacy of sustainability has been at the core of Expo 2020 Dubai from the beginning. By integrating a variety of techniques and technologies across industries, Expo 2020 Dubai aims to be one of the greenest World Expos ever and sets a new benchmark for future World Expos.
With a focus on portraying Karnataka’s unique essence and enticing allure, our film aimed to captivate audiences and showcase the state’s rich cultural heritage, diverse landscapes, and monumental landmarks in the Expo.
We skillfully juxtaposed iconic landmarks such as Buckingham Palace and Machu Picchu with Karnataka’s own awe-inspiring attractions, showcasing the state’s global resonance and significance in the film.
We, as a creative agency, made sure the film transported viewers on a mesmerizing journey through Karnataka’s enchanting landscapes, vibrant culture, and timeless heritage, leaving a lasting impression of the state’s remarkable contributions and enduring legacy on the global stage.