Built a brand narrative for an AI semiconductor challenger from a blank page to a funded launch.
The challenge
HrdWyr founding team knew exactly the chip architecture design they wanted to work. They had the seed funding in place and early signs of market acceptance. What they struggled with was the story which communicates their vision. Launch was round of corner and they need their story to be fixed.
What we did
Through discovery and research, we worked the branding pillars on which the brand story was crafted. A clear narrative that holds good for funders, customers and new team members.
The identity
Twelve months later
“Semiconductor industry is too technical and we are a new age semiconductor organization, being a B2B focused branding firm, narrative understood the nuances and crafted a unique brand story for us.”
Most of our projects start with a call about what isn't landing. Bring the deck, the site, the complaint from sales.