Brief
Classic Stripes has been a market leader in the decal business for a long time now, and has worked with top brands in the two-wheeler and four-wheeler segments.
The organisation wanted to move away from a manufacturing to a design, technology, and engineering organisation.
They wanted a brand name and a new brand direction which communicated the above clearly.
Approach
Our approach was to find a unique positioning for the new brand and organisation.
We believe that spark is the start of any imagination and imagination drives innovation.
Naxnova is an organisation that empowers people to imagine and make it a reality.
Classic Stripes, now rebranded as Naxnova, underwent a strategic rebranding. The first step in this journey is the creation of a new visual identity that would embody the brand’s aspirations.
We conceptualised and designed a contemporary logo that encapsulated the essence of innovation and forward-thinking. Drawing inspiration from their commitment to excellence, our logo design seamlessly integrated sleek aesthetics with symbolic elements reflective of the brand’s core values.
Along with the logo, we crafted the tagline “Imagine. It’s Possible”. It reflects the brand’s belief in the power of imagination and creativity to unlock endless possibilities in design, technology, and engineering. It encourages its audience to dream big and envision transformative solutions. It communicates that the brand will lead the way in shaping the future of its industry.
We extended our design expertise to develop bespoke stationery and professional visiting cards for Naxnova. Recognizing the importance of cohesive branding representation across all touchpoints, we meticulously crafted stationery items that echoed Naxnova’s new visual identity and brand essence.
Furthermore, recognizing the power of visual storytelling, we produced a captivating brand film that showed Naxnova’s capabilities. The brand film enhances the branding by amplifying its impact.
Overall, rebranding Classic Stripes to Naxnova encompassed a holistic approach spanning several pillars. By leveraging our expertise in branding and creative storytelling, we helped the brand carve out a distinct identity in the competitive landscape.
