Our founder Rohit Varma writes about the importance of storytelling and establishing an emotional connection with the audience in this authored article for the Financial Express.
The global Indian is helping usher in new festive occasions for brands to exploit. For several years now, occasions like Valentine’s Day, Mother’s Day, Father’s Day, et al, have been converted into marketing opportunities by brands. In recent times, we have seen typically Western events such as Halloween, Black Friday, Cyber Monday, Thanksgiving being brought...
Our co-founder Deepali Shetty has authored this article where she shares insights on the wedding season and how celebrity couples’ weddings set up trends and influence our choices.
To win consumers’ attention, brands are ready to go any length. But when do you know to hit the pause button? Deepali Shetty talks about the pros and cons of shocking your audience in the name of advertising and how it can be a hit or a miss.
It’s been more than three months since Twitter retired its iconic blue bird and rebranded to ‘X’. After a million memes later, users still seem to stick to the platform’s former name. In that case, has the rebranding been truly effective? We pick experts’ brains to know more. Click on the link below to see...
Instagram-led app Threads racked up 100 million sign-ups in less than five days. The advertising fraternity speculates how brands and agencies can make the best use of the initial popularity brought on by the app. Rohit Varma shares a quick quote on the topic.
Our co-founder Deepali Shetty had a fun chat with Neha Kalra of Indiantelevision.com. From what she is reading right now to her favourite comfort food and more!
Large Language Models or LLMs and the chatbots that are built on them, have become essential tools in any company’s technology arsenal. But, how will this impact the advertising landscape and its human involvement? Read Rohit Varma’s view on the subject.
