Friday, our office dog does not obey any orders unless crumbs of cookies are served to her. Only then does she excitedly raise her right paw for a handshake, or even sit. It’s quite a hassle as a dog owner, but this is exactly what brands have to go through when they want to entice...
Being a trade name, you should carefully select and consistently use colours. Choosing the right brand colours can help you build a memorable identity that emotionally and psychologically resonates with your audience. Let’s peek into the basics of this process: Factors to consider while choosing brand colours Think of what your brand represents and the...
Let’s take a moment to understand the creative journey of a memorable logo. What is the primary purpose of a logo? The primary purpose of a logo is identification. It is a symbol that customers use to recognise a brand. It is a visual representation of a company and serves as a recognisable emblem. Why...
Nature inFocus is the only festival in India dedicated to the nature and wildlife community. We had two tasks: To highlight the issue of climate change, global warming, and the lack of awareness about sustainability. To reach out to a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus...
A brand without voice is like macaroni without cheese- Erin Butler Woolf. Now, isn’t that true? The essence of the brand is destroyed without a voice, a voice that is worth enjoying like cheese! So, what can a brand do to enhance its essence? Let us first understand what exactly a brand message is. WHAT...
WHAT IS REBRANDING AND WHY IS IT IMPORTANT? Rebranding is a marketing strategy where the “look and feel” of the company is changed- the logo, tagline, name, etc. In simple words, rebranding is important to evolve! Most companies consider rebranding once every 7 to 10 years with more minor refreshes in between to elevate their...
5 outstanding examples for inspiration “Design is so simple. That’s why it is so complicated” quoted one of the twentieth century’s iconic and influential graphic designers, Paul Rand.Well, isn’t that true? One cannot just slap colors, logos, and elements and call it a design. According to a study, 45% of customers expect a high-end design...
