A brand without voice is like macaroni without cheese- Erin Butler Woolf. Now, isn’t that true? The essence of the brand is destroyed without a voice, a voice that is worth enjoying like cheese! So, what can a brand do to enhance its essence? Let us first understand what exactly a brand message is. WHAT...
WHAT IS REBRANDING AND WHY IS IT IMPORTANT? Rebranding is a marketing strategy where the “look and feel” of the company is changed- the logo, tagline, name, etc. In simple words, rebranding is important to evolve! Most companies consider rebranding once every 7 to 10 years with more minor refreshes in between to elevate their...
5 outstanding examples for inspiration “Design is so simple. That’s why it is so complicated” quoted one of the twentieth century’s iconic and influential graphic designers, Paul Rand.Well, isn’t that true? One cannot just slap colors, logos, and elements and call it a design. According to a study, 45% of customers expect a high-end design...
