The Brief
To create a tasteful brand design for a cloud kitchen specialized to serve timeless flavorful awadhi dishes of Bhool Bhoolaiya, a popular tourist spot in Lucknow, UP
The Narrative
Positioned as an authentic destination for royal awadhi cuisines, Bhool Bhulaiya brand is designed to reflect an old but rich legacy of flavours. Although the cuisines are inspired by years of heritage, we aimed to keep the design that is modern and royal. Our key thought was to capture the royalty of every dish
