Bhool Bhulaiya

Creating an identity for recipes loved by the nawabs

The Brief

To create a tasteful brand design for a cloud kitchen specialized to serve timeless flavorful awadhi dishes of Bhool Bhoolaiya, a popular tourist spot in Lucknow, UP

The Narrative

Positioned as an authentic destination for royal awadhi cuisines, Bhool Bhulaiya brand is designed to reflect an old but rich legacy of flavours. Although the cuisines are inspired by years of heritage, we aimed to keep the design that is modern and royal. Our key thought was to capture the royalty of every dish